Asst. Prof. Dr. Kübra Kulaklıkaya began her academic career in 2005 with her undergraduate degree from Marmara University. She earned her master's degree in 2014 from the same university. In 2020, she successfully completed her PhD in Advertising and Marketing at Marmara University. Dr. Kulaklıkaya started her career as a Research Assistant at Muş Alparslan University in 2012 and served as an Assistant Professor at the same university from 2020 to 2022. Since 2023, she has been serving as the Deputy Head of the New Media and Communication department at Ibn Haldun University.