Doktor Öğretim Üyesi

MELİKE ZEHİR

Yönetim Bilimleri Fakültesi

İşletme Bölümü

Vice Dean

Sosyal, Beşeri ve İdari Bilimler Temel Alanı· Yönetim ve Organizasyon

Books

3 books

ORGANIZATIONAL CHANGE, INNOVATION, AND CONSUMER BEHAVIOR IN THE DIGITAL ECONOMY

IGI GLOBAL SCIENTIFIC PUBLISHING · 2026

Book ChapterBILIMSEL KITAPULUSLARARASIİNGILIZCEELEKTRONIK

Chapter: THE EFFECTS OF DIGITAL MARKETING STRATEGIES ON PURCHASE INTENTION: MEDIATING ROLE OF BRAND AWARENESS IN THE AVIATION INDUSTRY

3 authorsISBN: 9798260014530

DIGITAL BUSINESS STRATEGIES IN BLOCKCHAIN ECOSYSTEMS: TRANSFORMATIONAL DESIGN AND FUTURE OF GLOBAL BUSINESS

SPRINGER INTERNATIONAL PUBLISHING · 2020

Book ChapterBILIMSEL KITAPULUSLARARASIİNGILIZCEELEKTRONIK

Chapter: INTERNET OF THINGS IN BLOCKCHAIN ECOSYSTEM FROM ORGANIZATIONAL AND BUSINESS MANAGEMENT PERSPECTIVES

2 authorsISBN: 978-3-030-29741-1

HANDBOOK OF RESEARCH ON STRATEGIC FIT AND DESIGN IN BUSINESS ECOSYSTEMS

IGI GLOBAL SCIENTIFIC PUBLISHING · 2019

Book ChapterBILIMSEL KITAPULUSLARARASIİNGILIZCEELEKTRONIK

Chapter: NEW STRATEGIES FOR EVOLUTION OF BUSINESS ECOSYSTEMS: PLATFORM STRATEGIES

3 authorsISBN: 9781799811251